The Rider Firm is committed to promoting diversity, inclusion, justice and equity within our organisation and throughout the larger cycling community. We see it as our responsibility to proactively support the fight against racism and discrimination in all forms.
We are investing time, thought and resources to help make the community that we love more inviting, accessible, and inclusive for all riders, regardless of background, sexual orientation, race, colour, national origin, ethnicity, age, ability, gender, or gender identity. We humbly acknowledge that we don’t have all the answers. We’ll make mistakes and missteps in this process, but are committed to listening, learning, and making progress.
In an effort to provide transparency and accountability to our customers, we’ve outlined some of the actions we’ve taken thus far, and our planned actions for the future of this company